“Bunny Hop” Race Focuses on Rare New England Cottontail

Londonderry, NH (March 11, 2013) – Stonyfield, the world’s leading organic yogurt maker, in collaboration with LOCO Sports, will host the third annual Stonyfield Earth Day 5-Kilometer Race and Fair on Saturday, April 20. The event will take place from 10 AM to 1 PM at the Stonyfield Yogurt Works at 10 Burton Drive in Londonderry. This family-friendly road race and fair is open to the public.

The children’s race has officially been renamed the Bunny Hop, with free “bunny tails” going to participants to help bring attention to the state-endangered New England cottontail rabbit.

In 2008, Stonyfield became the first private landowner in New Hampshire to create and maintain habitat for New England cottontails. This year, in addition to maintaining habitat for the state’s largest single population of endangered rabbits, Stonyfield will donate a portion of race proceeds to New Hampshire's Nongame and Endangered Wildlife Program to support conservation efforts helping New England cottontails and the wide range of other wild animals that share its preferred brushy thicket habitat. Such habitat is rare and dwindling in southern New England.

Biologist Heidi Holman in rabbit cover at Stonyfield

NH Fish and Game biologist Heidi Holman inspects thick rabbit habitat at Stonyfield/C. Fergus

Some 11 acres of rabbit habitat wrap around the Stonyfield Yogurt Works plant, thanks to improvement work carried out by Stonyfield, New Hampshire Fish and Game, New Hampshire Department of Transportation, and the U.S. Fish and Wildlife Service. Learn more about this important project at newenglandcottontail.org.

Stonyfield is celebrating its 30th year in 2013. The company donates $2 million of its yearly profits to efforts that help protect and restore the planet. For more information about Stonyfield, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook www.facebook.com/StonyfieldFarm.

For more information:
Kristina Drociak (Stonyfield) 603-437-4040 x 2307
Heidi Holman (NH Fish and Game) 603-271-3018
Tony Tur (U.S. Fish and Wildlife Service): 603-223-2541 x 24