Why should I care about saving the New England cottontail?

It’s a native creature that's been around for thousands of years and is an important part of our natural heritage. Making habitat for the New England cottontail helps more than 60 other kinds of wildlife that need the same kind of young forest and shrubland habitat. Because our developments – houses, roads, malls – have made many thousands of acres uninhabitable by wildlife, we need to actively preserve and create habitat so that creatures like the New England cottontail will be around for our children and our children’s children to enjoy.